Two businesses that plan to relocate and expand within Verona got approvals to do so April 19

Rocket Bicycle Studio got a permit to move its specialty sales to from Venture Court to 507 Bruce St., into a building that has been vacated by the Wood Center. The plan would move it along with its companion business, SBR Endurance Performance, and attempt to attract other businesses in that building and two new buildings on the site.

The Seventeenth Radish, a child-care facility aimed at enrichment, got a permit to move from the Fratelli Building on Kimball Lane to 201 E. Verona Ave., a building that had been occupied years ago by Natural Health Works but has been vacant and for sale for at least a year.

Both were complex because of zoning and other regulations, but by the time they reached the Common Council, they drew no discussion and passed unanimously.

Rocket required a permit that essentially was a waiver of rules regarding sales and service because it’s not a high-volume store. Along with SBR, it aims at triathletes and other high-performance specialists and matches riders to specific bicycles.

The two businesses had planned a move more than three years ago to the same spot, but it didn’t pan out at the time. It did not have a plan for additional buildings.

Fireman’s Park, across the street, is host each summer to the Wisconsin Triterium Triathlon, and the Ironman Wisconsin triathlon goes along that road, as well. And now, Fireman’s Park is on the way to a $3 million upgrade that is expected to bring more recreational traffic to the park.

The move of Seventeenth Radish to a busy street without a fenced-in outdoor area was questioned on safety and traffic grounds, but even though it has a day care license, its core business is flexible enrichment classes and “limited” drop-in child care, rather than full-day care.

Email Verona Press editor Jim Ferolie at