A longtime Madison fixture in the fix-it business is coming to Verona, as Dorn True Value Hardware plans to move into the former Ace Hardware building on 119 W. Verona Ave. this spring.
The move comes as Tom Dorn, who owns stores in Sun Prairie, Oregon and Madison, is closing a longtime store in downtown Madison. Dorn told the Press last week plans are to start setting up the building in mid-March, with an aim to open “sometime in early May.”
“My brother and I have looked at all the suburbs of Madison over the years for the opportunity, and there just hasn’t been a lot of changeover,” he said. “But Verona presented an opportunity … we think a hardware store can fill that void or help that community that’s looking for that kind of service from a hardware store.
This presented itself in rather short order and we were happy to kind of jump onto that.”
Dorn said the store will be a True Value, replacing the Ace franchise that had been there since 1990.
“It’s quite a relationship when you start with a certain hardware co-op,” he said, noting that all his stores are True Value. “You own stock in that co-op, and you have your name identify linked with that co-op.”
The store will have “a good representation of paint” and a “nice rental equipment department for the lawn care people and homeowners, whether it’s sanding a floor or cleaning a rug.”
“It’s going to have our typical services, such as window and glass repair, key cutting, paint color matching,” he said.
No new development
One thing the new store won’t have is apartments above it.
Last year, Verona developer KSW brought forward plans to raze the Ace and World of Variety buildings and replace them with a pair of three- or four-story buildings combining around 17,000 square feet of retail and up to 54 apartments. However, in October, concerns about aesthetics caused the Plan Commission to send back the plans for revision.
“I’m not one for delaying projects,” Mayor Jon Hochkammer said at the time. “But I think … we can come up with something better.”
Dorn said while he was familiar with those“quite extensive” plans, they are not something he will pursue.
“We’re not planning on developing it in that way,” he said.