The Fitchburg outdoor farmers market returned for the season on Thursday, May 7.
The community market operates Thursdays from 3-6 p.m. May to October under the Agora Pavilion, 5445 E. Cheryl Pkwy.
Nine businesses participated in the second week of the market on May 14, including: J’s Black Walnuts, Rainbow Fleece Farm, Rolling Pin Bake Shop, Farmer John’s Cheese, Prairie Farm Certified Organics, Natalie’s Garden and Greenhouse, and Soap of the Earth.
All of the vendors and most of the patrons wore face masks. Market organizers also provided a bottle of “Just” hand sanitizer from Yahara Bay Distillers to every vendor’s table.
Tanya Laiter, owner of Rolling Pin Bakeshop, said that during a typical market week she would make $500-$600, but during this second week of the market on May 14, she only made $150 today. Although she suggested it could have been because it was gloomy out more than it was fears of the Coronavrius. Usually she would have three large tables of baked goods, but this week she only had one.
The market added a drive-thru option for participating vendors this year. Laiter tried offering drive-thru pick-up the first week of the market but only had two customers, so she decided people need to see her items in person and will not continue offering the service.
Speaking of his second week of the season at the market, Jesse Peterson of J’s Black Walnuts said,
“It wasn’t too bad for this time of year. It will pick up as it gets warmer out. People have cabin fever and are looking to get out.”
Natalie Ortega of Natalie’s Garden and Greenhouse said,
“Based upon whats going on on the world, today was good, a lot of regular customers came.”