If you are interested in advertising with a Unified Newspaper Group pubication,
contact an Advertising Sales Consultant. |
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Target your market twice a week.
With our 100% saturation Great Dane Shopping News and our four local Community Newspapers.
Each week we deliver total market coverage to 27,800 south suburban Madison addresses. Add our four award winning weekly newspapers into the mix and your advertising message receives the best readership in the area. Choose just one, or up to five publications to maximize your advertising reach.
If you are interested in advertising with a Unified Newspaper Group publication, contact an Advertising Sales Consultant.
| Advertising Rates Per Column Inch |
| Rates effective September 1, 2007 |
| Weekly Newspapers |
| Verona Press-- Circulation 2,500 |
$8.00 |
| Oregon Observer -- Circulation 2,700 |
$8.00 |
| Stoughton Courier Hub -- Circulation 3,900 |
$8.25 |
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| Bi-Weekly Community Newspaper |
| Fitchburg Star -- Distribution 7,850 |
$10.05 |
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| Total Market Coverage Paper |
| Great Dane Shopping News -- Distribution: 27,800 |
$9.35 |
| Available options |
| Color |
| 1 color |
$90.00 - each additional paper $75.00 |
| 2 color |
$140.00 - each additional paper $120.00 |
| Process Color |
$180.00 - each additional paper $140.00 |
| Combination Discounts |
| The following discounts will be applied with any combination of Unified Newspaper Group's five publications (same ad, same size, consecutive publications) |
| Combinations |
Discount |
| Any 2 publications |
20% |
| Any 3 publications |
25% |
| Any 4 publications |
30% |
| Any 5 publications |
35% |
| All Five Publications |
$28.37 |
| Dollar Volume Discount Rates |
| The following discounts will be applied with any combination of Unified Newspaper Group's five publications (same ad, same size, consecutive publications) |
| Level |
Dollar Volume |
Discount |
| 2 |
$2,500 - 4,999 |
3% |
| 3 |
$5,000 - 8,499 |
5% |
| 4 |
$8,500 - 13,499 |
7% |
| 5 |
$13,500 - 20,499 |
9% |
| 6 |
$20,500 - 30,499 |
12% |
| 7 |
$30,500 - 44,499 |
15% |
| 8 |
$45,000 - 63,999 |
18% |
| 9 |
$64,000 - 88,999 |
21% |
| 10 |
$89,000+ |
25% |
Non-profit organizations will receive a 15% discount (Level 7)
| Frequency Discounts* |
| *Requires a signed frequency agreement |
| 13 Weeks |
13 consecutive weeks or every other week for a min. of 13 weeks during
a 26-week span, without skipping more than one week at at time. |
| 4-11 col. Inches |
8% |
| 12-23 col. Inches |
10% |
| 24-48 col. Inches |
12% |
| 49 and up col. Inches |
14% |
| 26 Weeks |
26 consecutive weeks or every other week for a min. of 26 weeks during
a 52-week span, without skipping more than one week at at time. |
| 4-11 col. Inches |
10% |
| 12-23 col. Inches |
12% |
| 24-48 col. Inches |
14% |
| 49 and up col. Inches |
16% |
| 52 Weeks |
| 52 consecutive weeks |
| 4-11 col. Inches |
12% |
| 12-23 col. Inches |
14% |
| 24-48 col. Inches |
16% |
| 49 and up col. Inches |
18% |
Additional Discount for Multiple Publications
The following discounts will be applied with any combination of Unified Newspaper Group’s five publications,* under the frequency agreement rates only. (same ad, same size, consecutive publications within 6 days)
Any 2 publications – 20%
Any 3 publications – 25%
Any 4 publications – 30%
Any 5 publications – 35%
Special Sections Discounts
When you sign up for the 26 week frequency agreement you will receive a 5% discount. You will receive a 10% discount when you sign up for a 52-week contract.
Ask your Advertising Representative for information on special sections and promotions.
Classified Advertising Rates
Combo Package (all 5 papers)- Up to 10 words $16. Additional words 60¢ each
Combo Package
Oregon Observer, Stoughton Hub, Great Dane, Fitchburg Star, Verona Press
Run for 3 weeks and your 4th week is FREE
| Publication Size |
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Use these guides in helping to determine what size you would like your ad to be. Ad width is measured in columns and the depth (height) in inches. To get the overall size, multiply the two numbers together. For example, an ad that is 2 columns wide by 4 inches high will be billed as 8 total column-inches.
Any advertisement exceeding 14" in depth will be billed at the full depth of 16".
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| Page Size: |
10-3/8" wide x 16" deep |
| Double truck: |
21-1/2" wide x 16" deep |
| 6-Column Display Measurements |
| 1 column |
1-5/8" (1.625") |
| 4 column |
6-7/8" (6.875") |
| 2 column |
3-3/8" (3.375") |
| 5 column |
8-5/8" (8.625") |
| 3 column |
5-1/8" (5.125") |
| 6 column |
10-3/8" (10.375") |
Special Services Available to Our Advertisers
- Tearsheets provided upon request. The number will be determined by the nature and need of the business.
- Advertising layout services available to advertising customers at no extra cost.
- Clip art services, including contemporary cuts and illustrations are available for ads at no extra cost.
- Marketing research materials are available from your account representative.
- Co-op assistance
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